Design in the licensing of brands and industries.

It is the business unit EpGrupo + Grupo Criativo to help connect brands and industries in the development of products and characters with audience alignment and sales potential.

What we do?

Industry
analysis.

We seek to understand more about the client's sector, through numbers and research, to offer good business opportunities.

Market
trends.

We participate in international and national events to look for market trends that can help our customers.

Personalized consultancy.

We have years of experience in the brand and character licensing market, serving clients from different segments.

Brand
suggestion.

We are up to date with all the new brands, and can suggest the most appropriate ones for each case.

Trends
and behavior.

We introduce new brands/characters into the licensing market, helping at all stages before commercialization.

Brand and character guides.

Complete strategic guide for brands and characters through the Design System, containing information and materials for use.

Design as a strategy in
licensing and characters.

People love brands, they love innovative products , people love relevant partnerships.

Our deliveries.

Benefits.

Increase perceived value.

By licensing a recognized and respected brand, your company can increase the perceived value of your products, making them seen as of higher quality or exclusivity.

Amplify
credibility.

Using a licensed brand can help increase your company's credibility, especially if the brand has a strong reputation in the market in which it operates.

Attract new audiences.

Using a licensed brand can help attract new customers who already know and trust the brand, which can lead to increased sales and customer loyalty.

Equalize marketing costs.

By using a licensed brand on your products, you can reduce the marketing costs associated with launching a new product or building your own brand.

Nossos cases.

O Picapau Amarelo.

O Picapau Amarelo.

A brand that has coexisted with the Brazilian people for decades is being relaunched by SBT and we work on the image research that the characters have today to transform the characters into products aligned with the current moment... Affective relationship and relevance with the new times.

Beca Milano.

Beca Milano.

We worked on creating a line signed by the largest confectionery company in Brazil. In addition to creating brand relevance, we looked for products that were capable of recreating everything done on the TV show, with the expanded Beca identity.

Immer Homes Cozinha Masterchef..

Immer Homes Cozinha Masterchef..

Equipped kitchen for a better experience with space and equipment to be a Chef. Adaptation of Immer kitchens to the compact space available, reflecting the full potential and design of a Masterchef kitchen and its attributes:

Vegetable garden: built into the bench with gutter system and structure fixed to the wall
Woody and orange coating
Cabinets with rounded finishes
Bench
Immer coatings

Marca
Licensing Con.

Marca
Licensing Con.

The redesign of the Licensing Con logo came together with the renewal of the EpGrupo brand, the company that organizes the event. The idea was to create a main brand with a timeless typography for the word Licensing, which together had a customizable element for each year's edition, the CON, which in the emptiness of its shapes, resembles the Brazilian flag.

Using this typography, we developed an entire personalized alphabet, to be used in communication materials.

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