DESIGN HAS NO BRIEFING.

In this phase, the objectives and goals of the work to be carried out are aligned and we discover, together with the client, the real problem to be worked on. It is during this stage that the scope of work, delivery deadlines, customer expectations, expected results and project potential are defined. Normally, the planning of the new business is directly related to the company’s strategic planning. A good alignment from the beginning facilitates and organizes the work, bringing the best possible results in the end.

Exchange the surprise at the end for the certainty of the path.

IF THE WORLD CHANGES, WE HAVE TO BE CAREFUL.

In this phase, the objectives raised in the planning are placed within the project’s universe. This means carrying out a detailed survey on the market shares in which the product or business is positioned, on the micro and macro trends in this segment and preparing hypotheses for further research. In the context, all variants that can affect the development of the idea and the expected final result are checked.

Be adaptable to the context of the world.

RESEARCH IS GOOD, BUT ANALYZING RESEARCH IS EVEN BETTER.

The research stage is responsible for identifying with the target audience how this new project will be accepted. You need to look at how your audience would interpret the idea if it were released today, and also imagine what the market for this innovation will look like in the near future. The research involves both online actions and fieldwork, with direct contact with typical consumers of your business.

We use the search as a design filter and not a decision base.

IDEA IS DIFFERENT FROM CREATION. FIRST WE DEFINED THE PROJECT ROUTES.

It is in the ideation that the project begins to take shape. All information collected in the previous stages is brought to the table and a project begins to be developed, seeking to meet the client’s objectives and respecting the predetermined acceptance by the market. This part is usually the one that occupies the most time in the project schedule, given the fact that this phase is the embryo of the new business that is emerging.

Ideas + Concepts + Alternatives = Ideação
Development = Creation

TEST BEFORE LAUNCHING ON THE MARKET. IT’S CHEAPER.

A prototype is the embryo of the new business that is emerging. Once the prototype meets the market requirements it will be improved to become the final product. That’s why this first version should already have the key features of the project and not just be seen as trial and error. Align all steps in the process with your team, consensus and internal acceptance are also relevant to success.

Test products, test pilot stores and test brands, every time.

IF IT IS NOT SEEN, IT DOES NOT EXIST.

With the project validated, you need to disclose it to your consumers. If this disclosure is not done well or if it is not done through the right channels, all your work may have been in vain. It’s important that you know how and where to communicate with your persona and therefore have the best communication strategy.

Everyone is a lot of people. Focus on your audience.