What we do.

We understand the product’s value chain based on the needs of the shopper, user or consumer. Empathy with customers with eyes and ears in the market. Changes must encompass: people, processes and consistent deliveries.

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Strategic design and services such as base on all our deliveries.

product design
and digital products.

Development of products for the industry and all insertion, connection and consumption expertise based on research, trends and behavior.

product design
and digital products.

• Product design and digital products
• Products with embedded technology – IOT
• Definition of collections, colors, materials and finishes
• Portfolio management – input and output mix
• Packaging design
• UX and UI for product interfaces
• Workshops

branding.

Strategy and constant management of the brand and its universe. Construction of a brand atmosphere and its entire area of influence in the corporation and macro environment, based on the company's strategic guidelines and analysis of market movements.

branding.

• Communication strategies
• Penetration and diversification strategy
• Brand identity and visual identity
• Catalogs and magazines
• Packaging
• Brand manuals
• Trend and brand books
• Posture on social networks
• UX and UI for websites and applications
• Workshops

trade design
and digital trade.

Improving the purchasing journey based on the point of view of shopper looking for the perfect exhibition, experience and promotion of brands and products in both physical and digital channels.

trade design
and digital trade.

• Strategy for improving POS conversion
• Shopping journey
• Product Decision Tree
• Displays
• Promotional material
• Shopper profile
• Sales channel x shopper analysis
• Strategies for insertion into new channels
• UX and UI for websites and applications
• Workshops

architecture and
point of sale.

Creation of commercial environments for product positioning and better shopper experience, whether in own stores, chains or franchises.

arquitetura e
ponto de venda.

• Projetos de arquitetura comercial para franquias
• Projetos de espaços corporativos
• Projeto de stand
• Sinalização e wayfinding
• Design de serviços para varejo
• Análise de jornada de consumidor
• Treinamento de força de vendas e atendimento
• Preparação do ambiente omnichannel para varejo
• Workshops

Licensing.

It is the EpGrupo + Grupo Criativo business unit to help connect brands and industries in the development of products and characters with audience alignment and sales potential.

We believe in connecting brands, products and people.

Cases.

Planning is important, but executing the plan is even more important.

We carry out actions in different areas of design in an integrated way for industry, retail and services.

We implement processes within companies at the root of culture, creating transformation and continuity in innovation actions. Based on our proprietary method: the Macrodesign®.

What we do.

product designand digital products.

product designand digital products.

branding.

branding.

trade designand digital trade.

trade designand digital trade.

architecture andpoint of sale.

arquitetura eponto de venda.

Licensing.

Cases.

Planning is important, but executing the plan is even more important.

product design
and digital products.

product design
and digital products.

trade design
and digital trade.

trade design
and digital trade.

architecture and
point of sale.

arquitetura e
ponto de venda.